Reputation Marketing (RM)
Fact: 80% of people surveyed had changed a purchase decision due to a bad review they saw online. And with competition tighter than ever, businesses are seeing that Reputation Marketing is now a critical business necessity. If you have bad references your Google search engine ranking is soon going to DROP! Google is now searching for reputation references and using what it find to improve your ranking or drop you like a rock! Many people are Googling a product, service or company before they buy anything. If you have negative references or ratings, you are in trouble. Often you can’t remove these blemishes, but you can push these references to page 50, but it will take a Reputation Marketing strategy to get customers with great experiences to talk about them on social networks or on your site. Go Google your company name and see what pops up, if you don’t have any positive references, you are in trouble without knowing it. If you have negative references that pop-up on the first couple of Google search pages you are in trouble. You must immediately start working on old and new customers to give you a positive reference, if you do it will push you higher in search engine rankings and these references are like gold in the bank if you leverage them right.
What is Reputation Management?
Your online and off-line reputation is important. With the huge and ever-growing population searching online to evaluate businesses, bad comments and reviews about your business can gravely affect purchasing decisions. It’s critical to monitor your online reputation and execute a constant plan of action to counter any negative material and proactively act to produce positive material about you, your brand, your business, and your products/services. If not you are sending business to your competitors!
Why Monitor Your Online Reputation
According to studies, 78% of Internet users conduct product research online and 80% had a change in purchase decision after seeing a negative review online. Your business can be at the mercy of online commentaries – or you can use these to your advantage! Online reputation management allows you to respond to negative comments the moment they appear on the Internet. Proactive RM also allows you to optimize positive reviews about your business so that favorable reviews dominate search results, pushing down negative ones in the process.
Also, 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer, or plumber. You can use RM to give these searchers a great “first impression” online.
Get an online Reputation Marketing consultation now to protect your business and to NOT allow detractors to slow you down!
What We Do? – Reputation Marketing Services
Review Building – We will collect and post positive reviews about your product, service, or business. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.
SMO Profile Creation and Optimization – We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We can optimize your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customize your social network account URL in accordance with your branding initiatives.
Social Media Boosting – Imagine SMO profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you.
Other services like Research and Analysis, Competitor Backlink Analysis, and Content Generation are part of the RM effort. We will analyze your current online real estate and create a customized campaign to best utilize what you already have in place for branding purposes. Based on this analysis we will create additional blogs and micro-sites to dominate the first page of the search results.
Services We Provide
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